15 Main Reasons Why Your Organization Needs A Mobile App


Digital media is growing and Google reported that 2015 marks 4 seasons that web searches done on mobile phones have surpassed desktop searches in 10 countries!

Mobile has exploded so rapidly that it's the leading digital platform for media consumption. 62% of total digital media activity originates from tablets and smartphones combined, 54% of that activity originates from apps alone, as outlined by Comscore.

By April 21, 2015, Google is now indexing mobile phone applications, allowing these phones rank in search engine results. Read the SearchEngineLand article about app search engine results positioning. What does this all mean to suit your needs and your business? You will need a mobile app!

Exactly what are the advantages of through an app on your business?

As mobile marketing keeps growing, a lot more corporations are hopping for the mobile app bandwagon in order to connect with "on-the-go" consumers, drive more visitors, generate repeat business, increase sales through better product promotion, and most importantly, be around on their customers, on the cellular phones, 24?7.

Through an app to your business takes marketing efforts into a totally new level. Apps are not just for huge brands like Amazon, eBay and Wal-mart anymore. Medium and small enterprises have become upping their marketing strategies and expanding their customer reach with mobile apps.

Modern tools has provided us the whole planet at our fingertips! Mobiles have rendered pay phones and a lot landlines obsolete since we can take these with us wherever we go. That gives businesses an enormous marketing advantage. Let's consider the advantages a mobile app offers your business and your customers:



1. Reinforces your brand

2. Increases your visibility and accessibility on cellular phones

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances online community strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are often open to your customers 24?7

9. One touch use of your details

10. Provide directions on your location anywhere your visitors are

11. Fast appointment setting for the customers

12. An application is more easy to get at and loads quicker than an online site

13. Increase customer engagement and still provide value

14. Customers have comfortable access on your social websites posts

15. Differentiate themselves from your competition

Why a Mobile App is preferable to an internet site

Important thing: An application loads and operates much faster! It will only take an extra to launch whereas an online site may take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve a crucial business purpose, but they don't replace the requirement for apps. Let's consider a side-by-side comparison:

• Mobile apps give you almost instantaneous access for the content you may need, websites don't

• Mobile apps can be found in the app stores, websites don't

• Mobile apps can keep your organization in direct connection with your customers through push notifications, websites don't

• Mobile phone applications are invariably visible for the home screen of your respective mobile device, websites aren't always visible

Does one start to see the energy that mobile marketing apps are offering? With features like push notifications, it is possible to instantly reach your clients with much less commitment than snail mailing sales ads, as well as, even less advertising costs. But the biggest benefit a mobile app provides your company is roi.

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